Bernardo Dimenstein
Business Intelligence & Strategic Marketing Manager @Desjardins
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WORK HISTORY
Business Intelligence & Strategic Marketing Manager @Desjardins
Ottawa, ON, CA
Performed Segmentation, Market Research & Competitive Analysis, identifying trends, opportunities, and risks, supporting sales teams to increase business with laser-focused Intelligence.Cross-functional collaboration implementing Annual Plans for Strategic Marketing & Business Intelligence Projects, promoting Go-to-Market initiatives, and leveraging new businesses.Created the B2B Relationship Ruler, fully integrating all Client/Prospect B2B Events, Social Media, Communications & Collateral Marketing, expanding the Brand’s notoriety in Ontario.C-level Committee Counselling, Monitoring, and Dashboard Reporting with Visualization Tools, the NPS, and other vital KPIs, keeping the highest levels among competitors.Developed the Intelligence HUB, promoting knowledge-sharing with multiple key players throughout the company, creating a “one source of truth” culture supporting Insight and Strategic decisions.
EDUCATION
Project Management Institute
Specialization - PMI
Fundação Getulio Vargas
MBA
Université de Sherbrooke
M.Sc. Business Intelligence Strategy
Pontifícia Universidade Católica do Paraná
Bachelor's degree
ABOUT BERNARDO DIMENSTEIN
I am a Senior Marketing and Business Intelligence Professional with deep expertise in creating and implementing Strategic Projects focusing on Business Growth and promoting Data-Centric Insights for Multinational companies in the Banking, Consulting, Technology, and Automobile industries. Born in a family of hard-working entrepreneurs and helping my father’s small business prosper, I learnt the importance of Business Strategy and Relationship Marketing since my teenage years. Raised in an environment that stimulated Continuous Improvement and endowed with great Determination and Intellectual Curiosity, focusing on Growing Business with proper Data, Information and Research, I completed my academic studies in the fields of Business Administration, with an MBA in Marketing and a Scientific Master’s degree in Business Intelligence Strategy, in renowned educational institutions in Canada, England and Brazil. My professional path is marked by Project Management, Product Development/Service Development for the B2B and B2C markets, promoting Branding, launching New Brands, and leveraging Business Growth through the generation of Analysis, Establishing and Monitoring KPIs, and tailoring high-level Reports with Insights and Recommendations for C-level executives, always through the Implementation of Best Practices in Strategic Marketing and Business Intelligence. Core competencies include: Business Intelligence, Client Surveys, Competitive Intelligence, Consumer Insight, Customer and Product Development, Data Management, Dashboard Design, Go-to-Market, Market Research and Analysis, People Leadership, Pricing Strategy, Product Development, Project Management, Relationship Marketing, Segmentation, Strategic Marketing, Strategic Planning, KPI Tracking, Dashboard Reporting and Visualization Tools.
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