Bernard Matron

About Bernard Matron

Strategic global brand leader with 15+ years of experience across Food & Beverage, Retail, and CPG sectors. Results driven professional delivering positive impact across brand growth initiatives, innovation, and cross-functional collaboration in both US and global markets. Adept at leading complex business partnerships — including with Master Franchise Licensees, Nestle and Pepsi— through strategic marketing and brand stewardship. Skilled in translating business priorities into compelling brand narratives and building B2B/B2C marketing frameworks. Proven record in creating new revenue streams & strengthening brands for top tier global companies such as Starbucks, Domino\'s, and Johnson and Johnson.Bernard holds an undergraduate degree in International Business from Georgetown University and an MBA with Distinction from Thunderbird School of Global Management. He is fluent in several languages including Spanish and French due to his multicultural background. His keen interest for languages and international business took him to China for a year focusing on studying Mandarin to better understand the local business environment stepping outside his comfort zone. Work Authorization: USA, France (European Union)Specialties: Brand Marketing Strategy, Business Development, International Business, International Trade, Relationship Management, Brand Stewardship, Customer Engagement, Insights, Analytics, Ecommerce, Digital Marketing

Experience

1. Brand Marketing - (North America Coffee Partnership)

   Starbucks

   Dec 2021 — Present

   Lead Coffee & Protein RTD marketing launch strategy and 360 executions inclusive of media, earned, and talent/influencer management with agency partners•Drive NACP’s Winter Olympics 1st ever execution collaborating with coffeehouse teams and building commercial shopper tools resulting in one of largest shipper executions•Lead brand strategy and execution for Coffee Energy portfolio leveraging market, category, and competitive data insights delivering on Big Bets and Must Win Battles roadmap•Supported the launch of Starbucks Iced Energy $10M> holistic marketing campaign across the funnel from top (ie. TVC) to lower of the funnel (ie. Retailer customer activations). •Developed and launched multi-channel marketing campaigns ($10M–$15M+) across TV, digital, and retail, aligning with enterprise priorities and customer needs.•Drove innovation pipeline from concept to launch, balancing brand equity with business growth (e.g, DS Caramel LX $50M sku, White Chocolate reformulation supporting H&W guardrails).•Acted as Brand steward with Pepsi team members and partnered cross functionally with Sales, Finance, Supply Chain to ensure delivery of brand plans

Education

• Zhejiang University

  Certificate in Chinese Language and Culture Studies

• Georgetown University McDonough School of Business

  · Bachelor

• Thunderbird School of Global Management

  MBA

Skills

• International Business
• Business Development
• Strategy
• Cross-Functional Team Leadership
• Marketing Strategy
• International Sales
• Marketing
• Financial Supply Chain
• Strategic Planning
• Marketing Communications
• Factoring
• International Sales & Marketing
• Business Relationship Management
• Management
• Business Strategy
• Export Finance
• International Trade
• Pizza
• Project Management
• Market Research
• Supply Chain
• Customer Engagement