Bernard Williams
16 Years of Highly Competitive CPG Experience| Strategic Sales Leader| Account Strategy| Business and Brand Development
- Role
- Regional Distributor Manager - Aba (Midwest) at Sazerac Company
- Location
- Chicago, IL, US
- LinkedIn followers
- 500 followers
About Bernard Williams
Detail-oriented and goal-driven sales professional with over 16 years of experience in achieving double digit market share growth in highly competitive markets. Proven track record utilizing Syndicated Data(IRI, Nielsen, and MarginMiner) to identify opportunities and align with key customers priorities to drive solutions Outstanding record in contract negotiations, strategic sales, and key account management. Exceptional interpersonal, analytical, and problem resolution skills. Servant leader with refined business acumen and exemplary people skills.Areas of Expertise: Consumer Packaged Goods Leadership Syndicated Data Nielsen Data Insights IRI Project Management Salesforce Senior Business Development Contract NegotiationsProduct Placement and DevelopmentStrategic PlanningAccount and Category ManagementEmployee Development
Experience
Regional Distributor Manager - Aba (Midwest)
May 2022 — Present · Chicago, IL, US
Establish Key Performance Indicators and measures for the brand priorities in the region• Increase regional profitability by growing depletions, building brands and efficiently pricing the portfolio• Effectively manage Sazerac sales activity through partnering with distributor network to achieve mutually agreed upon sales goals• Responsible for facilitating solution-based sales presentations to targeted regional chain customers
Education
University of Florida
Minor, Business Administration and Management, General
2002 — 2007
University of Florida
Bachelor of Science (B.S.), Sports Management
2002 — 2007
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