Bernadine Locsin

About Bernadine Locsin

An effective leader, marketer, and communicator with direct B2B and B2C experience in private sector, agency, and nonprofit. A natural storyteller with proven ability to think outside the box, build successful marketing strategies and partnerships, develop high-quality content, and continually strengthen trusted relationships.

Experience

1. Senior Manager, Strategic Partner Marketing

   Salesforce

   Feb 2023 — Present · New York, NY, US

   AMER Partner Marketing lead and global steward for Accenture partnership.Global Partner Marketing lead for Meta, responsible for driving 29x ROI and 995% YOY revenue growth through strategic co-marketing campaigns and events, thought leadership content, messaging frameworks, customer success stories, and sales enablement tools.Lead comprehensive content/event strategies and cross-functional teams, achieving maximum session attendance and surpassing lead goals for partnership product integrations.Global Partner Marketing lead for Google, driving leads and pipeline for AI-powered product integrations through multi-channel GTM strategies, including product videos, whitepapers, demand gen campaigns, and technical webinars.Manage vendors and budget with meticulous attention to ROI, systemizing MDF process, creating and tracking KPIs, and developing/executing multi-channel marketing strategies that exceeded pipeline targets by 235%.Launched and led CSP Marketing AI Council and monthly AI Marketing School program, tracking current AI market trends and driving 2X team productivity through AI tool adoption and best practices implementation.Grew and expanded Walmart and Genesys partnerships, positioning the strategic alliances as thought leaders and high-priority ISV partners through targeted campaigns, joint assets, sales enablement initiatives, and collaboration with cross-functional teams.Received ‘All Gas No Brakes’ award from Global Tech Partnerships team for exceptional leadership and execution of strategic partner initiatives.

Education

• University of San Diego

  Bachelor of Business Administration (B.B.A.), Business, Management, Marketing, and Related Support Services

  2007 — 2011

Skills

• Customer Service
• Social Networking
• Wordpress
• Leadership
• Marketing Strategy
• Recruiting
• Social Media Marketing
• Powerpoint
• Direct Marketing
• Marketing
• Budgeting
• SEO
• Strategy
• Management
• Social Media
• Event Management
• Google Analytics and Google Adwords Certified
• Microsoft Office
• Sales
• Budgets