Berna Devrim

About Berna Devrim

Senior strategic Product Management and Marketing Executive, technology evangelist with unique ability to translate customers insights into actionable marketing plans with breakthrough results.Engaging leader and top 5% performer with a track record of creating differentiated product, solution offers/roadmap and marketing strategy, defining go-to-market plan, and leading teams in the flawless execution of plan, increasing awareness, business growth, and strengthening customer loyalty. Diverse blend of leadership, business, technical, and communication skills and broad experience in leading product marketing and product management, research / development, routes to market and market entry strategy with leadership positions held in Marketing, Product Line Management, and Sales with Fortune 100 companies.Effective influencer and collaborator. Adept at building and leading highly-motivated, top performing product marketing teams. Specialties: • Product/solution offer strategy and roadmap• Marketing & GTM strategy and planning• Create differentiated positioning• Best-in-class messaging; Persona-based customer reach • Drive thought leadership influencing customers, media, and industry analysts• High-impact product launches and content creation• Accelerate sales cycle via demand generation campaigns• Sales, channel / partner enablement• Market segmentation; expanding wallet share• Digital Marketing | Social MediaYou can contact me at b•••••••@gmail.comDOMAIN EXPERTISEPrivate, Public & Hybrid Cloud, IaaS, PaaS, Cloud-native applications, Open Source, OpenStack, Big Data & Analytics, Internet of Things (IoT), Data Center, Converged & Hyper-converged Infrastructure, LAN & SAN switching, Software Defined Networking / Storage (SDN / SDS). Rich understanding of customer requirements, and influencing buying criteria of Enterprise, mid-market, service provider.(C-Suite, Head of IT, Line of Business, DevOps / Developer, CDO, Data Scientist, Cloud Architect)

Experience

1. Head of Success Tracks Product Management

   Cisco

   Feb 2021 — Present · Boston, MA, US

   Lead Customer Experience product strategy (from incubation to launch), development and delivery of all new and existing Success Tracks among all Cisco technology solution domains.Identify customer adoption barriers. Set strategic vision and roadmap bringing together Expert resources, trusted support, insights and analytics, and contextual learning through a digital CX Cloud portal as Success Track offers.Lead business, offer and commerce strategy, and offer execution. Success tracks include all Cisco architectures and solution domains such as Campus Network, Data Center Network and Compute, Security, Collaboration.Collaborate and drive execution across CX, Business Entities, Sales, Delivery, Regions and Role Communities to ensure portfolio Success Tracks development, and Go-to-Market execution.

Education

• California State University, Long Beach

  Master of Business Administration (M.B.A.), Finance

• California State University, Chico

  Bachelor of Science (B.S.), Computer Engineering

Skills

• Networking
• Channel Partners
• Data Center
• Wireless
• Solutions Marketing
• Ip
• Go-to-Market Strategy
• Cisco Technologies
• Ethernet
• Routing
• Demand Generation
• Strategy
• Product Marketing
• Sales Enablement
• Virtualization
• Cloud Computing
• Marketing Strategy
• Storage
• Product Launch
• Competitive Analysis
• Product Management
• Network Architecture