Bernadette Vielhaber
Search Engine Optimization & Data Manager @Teamson
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WORK HISTORY
Search Engine Optimization & Data Manager @Teamson
US
Creating product descriptions for online marketplaces, including Amazon, Home Depot, Lowe’s Wayfair, and several other partner e-tailers for Teamson Home, Teamson Kids (Fantasy Fields, Olivia’s Little World, Sophia’s) Content written focused on features and benefits, user case stories, with keyword/SEO/keyword search terms intertwined. Composed or revised over 4200 SKUs (product descriptions and bullet points) Wrote SEO-optimized metadata to teamson.com and teamson.eu e-commerce sites; Paid/Organic traffic improved from 60/40 to 40/60 in first year Added SEO-optimized alt text to over images to keep sites ADA-compliant Worked within the Salsify system, maintaining internal product data, uploading marketing content and creating over 300 Enhanced / A+ Content pages, and establishing a full content platter for each active SKU with governance alignment Reviewed and revised product instructions to enhance clarity and coherence, incorporating additional maintenance tips to improve user experience and product longevity Updated Shopify account, including writing blogs and adding alt text to all existing images (600)
EDUCATION
Wright State University
Bachelor of Arts
Avon High School
Honors Diploma
ABOUT BERNADETTE VIELHABER
My passion is to collaborate with you, learn more about your business and why you do what you do. What makes you an industry leader? Why should people want to partner with you, or choose you over the competition? What sets you apart, what makes you unique, and how will you help someone else succeed? I am a strategic thinker. How can I improve the customer journey - from engagement to acquisition to experience? What can I do to improve the user experience? Is this a case for a Voice of the Customer session, or what type of audience research should we be conducting that pinpoints our strengths and weaknesses? I see myself as a problem solver and a project manager. Throughout my career, my resourcefulness and resilience has made me a go-to person. I have worked in many different industries and in organizations of all sizes. It isn’t just my adaptability that makes a valued team member, it is my ability to work cross-functionally and to build mutually-beneficial relationships- Extensive marketing and communications training - Creative, responsive communication strategies - Alignment of marketing materials to overall corporate strategy goals - Ability to project manage and move agilely and diligently along sometimes aggressive timelines - Detailed oriented: copy editing, technical writing, brand alignment - Self-motivated to complete tasks above expectation and within a lot of timelines - Strong collaborative work style with both internal and external stakeholders - Self-directed learner - quick to pick up details and methods Online portfolio that features some of my previous work: Email: b••••••••@gmail.com
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