Bernadette Mallari

About Bernadette Mallari

With over 20 years of combined experience in marketing, sales, and product development, I am a seasoned ecommerce leader who drives growth and innovation for online businesses. I currently head the ecommerce department at White Mark Universal, a leading online retailer of fashion and lifestyle products, where I spearhead strategies that make online transactions possible, efficient, and profitable.My expertise lies in developing and executing comprehensive marketing plans, leveraging data-driven insights to target customer segments effectively, and cultivating robust sales pipelines. I also have a passion for organizing and developing marketing campaigns, identifying and reaching out to potential affiliates, and using data to create strategic plans. I thrive on collaborating with cross-functional teams to create integrated campaigns that drive brand awareness, generate leads, and foster long-lasting customer relationships. Throughout my career, I have had the privilege of working in different countries, including the Philippines, Vietnam, Singapore, and the USA. These experiences have broadened my horizons, enhanced my cultural adaptability, and honed my ability to navigate global business landscapes. I firmly believe that these experiences have enriched my professional journey and equipped me with a unique perspective on global marketing and sales strategies.

Experience

1. Head of Ecommerce

   White Mark Universal

   Sep 2019 — Present · Los Angeles, CA, US

   Strategic Planning:o Develop and execute comprehensive e-commerce strategies to drive growth and achieve sales targets.o Identify and leverage emerging e-commerce trends and technologies.• Client Acquisition:o Lead efforts to acquire new clients and expand the customer base.o Maintain and strengthen relationships with existing clients, ensuring high satisfaction levels.• Sales and Revenue Growth:o Implement initiatives to increase year-over-year sales.o Monitor and analyze sales performance, adjusting strategies as needed.• Market Research:o Conduct market research to understand customer needs and preferences.o Analyze competitor activities to stay ahead in the market.• Product Management:o Oversee product selection and management for the e-commerce platform.o Collaborate with design and production teams to ensure the product range meets market demands.• Website Optimization:o Ensure the e-commerce website is user-friendly and optimized for conversions.o Implement SEO, SEM, and other digital marketing strategies to drive traffic and sales.• Operations and Logistics:o Manage logistics, including inventory management, order fulfillment, and shipping.o Coordinate with warehouse and logistics teams for timely and accurate order processing.• Data Analysis:o Utilize analytics tools to track and report on key performance metrics.o Use data insights to inform decision-making and strategy adjustments.• Team Leadership:o Lead, mentor, and develop the e-commerce team to achieve departmental objectives.o Foster a collaborative and innovative team environment.• Partnerships and Vendor Management:o Build and maintain relationships with key vendors and partners, including major retailers like Macy’s, Kohl’s, and Target.o Negotiate contracts and manage vendor performance.• Budget Management:o Develop and manage the e-commerce budget, ensuring efficient allocation of resources.o Monitor expenses and implement cost-saving measures where possible.

Education

• Far Eastern University

  Bachelor of Arts, Mass Communication

  1998 — 2002