Bernadette Braganza
Product Marketing Specialist | Multi-channel PLG & Lifecycle Strategist | Helping brands achieve their goals through storytelling and data-driven campaign optimization
- Role
- Senior Copywriter at MX Advertising Pvt. Ltd.
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
Experience
Senior Copywriter
Mar 2021 — Present · Mumbai, IN
Key wins:• Executed B2B marketing campaigns at Upstox, contributing to 10M+ customer acquisition and partner growth.• Revitalized Spacewood’s marketing strategy and brand campaigns, driving a ₹525 crore post-COVID recovery.• Delivered KPI-driven performance campaigns for Şişecam India, sustaining a ₹500 crore+ revenue base.Brands worked with: Upstox, Spacewood, Şişecam India (formerly Şişecam Flat Glass India), Goa Tourism, Beauty Essentials, The Keratin Bar, Elecon, Watertec.
Education
St. Xavier's College
Bachelor’s Degree, Mass Communication/Media Studies
2014 — 2017
Pondicherry University
Master of Business Administration - MBA, Marketing
2017 — 2019
Skills
- Microsoft Office
- Research
- Social Media
- Corel Draw
- Online Research
- Photoshop
- Social Media Marketing
- Powerpoint
- Indesign
- Search Engine Optimization (SEO)
- Newsletters
- Social Networking
- Blogging
- Editing
- Microsoft Word
- Copywriting
- Web Content Writing
- Adobe Dreamweaver
- Writing
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