Mauricio Bermudez
Driving Insights and Growth as Vice President Data and Analytics at Bacardi
- Role
- VP Strategic Insights and Market Intelligence at Bacardi
- Location
- Miami, FL, US
- LinkedIn followers
- 500 followers
About Mauricio Bermudez
As the Vice President of Data and Analytics at Bacardi, I lead a team of professionals who are dedicated to providing actionable insights that drive business growth and innovation. With over 25 years of experience in consumer behavior, market intelligence, and analytics, I have a proven track record of delivering results that align with the company\'s vision and goals.I am also a graduate of the Emilio Bacardi Harvard Business School Leadership Program, where I honed my skills in leadership, strategy, and execution. I am passionate about leveraging data and analytics to create value for customers, stakeholders, and the organization as a whole. My expertise includes market research, marketing, and data strategy, which I use to inform and guide our decision-making processes.
Experience
VP Strategic Insights and Market Intelligence
Jul 2025 — Present · Miami, FL, US
Education
Harvard Business School
Leadership Program
Universidad Metropolitana (VE)
Business Administration, Business
1993 — 1998
Skills
- Consumer Behavior
- Volume Forecasting
- Marketing
- Consumer Products
- Hispanic Marketing
- Strategic Planning
- Forecasting
- Unstructured Data
- Product Testing
- Competitive Analysis
- Social Media
- Market Research
- International Marketing
- Strategic Partnerships
- Strategy
- Primary Research
- Attitudes and Usage
- Advertising
- Product Development
- Database Admin
- Packaging Research
- Syndicated Data Analysis
- Categorization
- Data Analysis
- Product Launch
- Segmentation
- Analytics
- Business Strategy
- Brand Tracking
- Consumer Behaviour
- Fmcg
- Consumer Insight
- Advertising Research
- Qualitative Research
- Market Analysis
- Marketing Research
- International Markets
- Database Management
- Brand Management
- Cross-Functional Team Leadership
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