Berkley Hudgins

About Berkley Hudgins

Strategic. Passionate. Action-Oriented. Innovative. Focused. Driven. I am responsible for the strategy, operations, and sales enablement of the Business Banking segment at University Federal Credit Union, Austin’s largest locally-owned financial institution. My role is to ensure UFCU provides businesses with the products, services, tools, and education to support their financial well-being. Strong businesses means a strong community. I’m grateful to work for an organization that values integrity, caring service, and servant leadership above all else. My motivation—I believe that every person is capable of making deeply significant contributions to the lives of others. This is my life’s passion and purpose. It allows me to see the potential of limitless possibilities in every situation. I thrive in environments that allow me to utilize my greatest strengths:*Maximizer: I’m always striving for excellence and quality. I seek to transform things from strong into extraordinary and exceptional. Mediocrity is my nemesis. I recognize the talents and strengths in others. I honor their special, wondrous, and rare qualities. By seeing what each person naturally does best and empowering them to do it, I make individuals, teams and groups strive to be better.*Learner: I love learning. The constant search to learn and improve energizes me. The process of learning is just as important to me as the knowledge I gain. Not only do I love to learn, but I intuitively know how I learn best. I can absorb information and knowledge quickly. I keep the team and organization on the cutting edge.*Strategic: For me, decisions come quickly & easily. Being strategic enables me to quickly sort through the clutter, break through obstacles, and decide the best option. I\'m able to see patterns where others simply see complexity.*Relator: I strive for close, genuine, and meaningful connections. I intentionally and enthusiastically dedicate my time and energy to deepening my most important relationships. I care deeply for people on a personal level, and it\'s essential for me to truly understand someone so they feel valued and appreciated for who they are.*Achiever: I have a strong inner drive—an innate source of intensity, energy, and power that pushes me to do and achieve more. Work ethic is not something I do, it’s who I am. I am resilient, persistent, and committed to reaching the high standards of excellence I set for myself.

Experience

1. Business Banking Growth Manager

   UFCU

   Oct 2017 — Present

   Evaluate, enhance, and expand the new and existing business product development through identifying current and prospective member needs, conducting market research, generating product requirements, and understanding organization capabilities. • Analyze and evaluate business product and service fees structure, pricing strategy, features, and performance.• Develop and evaluate the organization’s policy and procedure relating to business products and services.• Collaborate with corporate counsel, audit, and compliance to ensure the department is following regulations and reasonable industry practices.• Manage 3rd party vendor relationships for business-related products and partnerships, such as Merchant Processing and Payroll. • Develop and facilitate internal training materials for all retail staff on business deposit products, business member experience, and business policy / procedures, and business lending. • Coordinate with marketing to develop internal and external marketing materials for business products and services. • Responsible for ensuring all business accounts and services adhere to state and federal laws and meet regulatory requirements according to NCUA, BSA, and FINCEN.

Education

• University of Alabama

  Bachelor of Science in Commerce and Business Administration

  2005 — 2009