Berkley Baker
Closing the Adoption Gap | Author, Customer Adoption Reimagined | Professor of Practice, GSU | Founder, CIMI Solutions
- Role
- Master Trainer at The Center For Leadership Studies
- Location
- Atlanta, GA, US
- LinkedIn followers
- 500 followers
About Berkley Baker
Most organizations don\'t have an innovation problem. They have an adoption problem.I\'ve watched multimillion-dollar robotic surgery systems sit unused in hospital storage rooms. I\'ve seen brilliant startups stall after promising pilots. I\'ve worked with corporate teams whose most promising initiatives get quietly shelved, not because the idea was wrong, but because the path from innovation to performance was never clearly led.This is what I call the adoption stalemate. And it\'s more common than most leaders want to admit.I\'m a Professor of Practice in Entrepreneurship and Innovation at Georgia State University, a veteran, and someone who spent over twenty years selling and scaling innovation in the field, watching exactly how and why new ideas succeed or fail at the human level. That experience produced three connected frameworks:CFOSS™ — a five-pillar model for diagnosing why innovations stall and aligning them with what customers and stakeholders actually value.The Innovation Adoption Pathway™ — a structured process for moving from problem definition to market traction.The Align2Performance Model™ — an eleven-phase lifecycle framework that connects innovation through adoption to sustained organizational performance, with distinct leadership modes at every stage.Together, these aren\'t just frameworks. They\'re a system for leading the full arc from potential value to actual value. A system I\'ve now brought to professionals across executive education programs, corporate innovation teams, startup incubators, and leadership development engagements, through CIMI Solutions, the firm I founded in 2015.If your organization is generating ideas but not performance, that gap has a name, and there\'s a disciplined path through it.
Experience
Master Trainer
The Center For Leadership Studies
Aug 2011 — Present
Training and development
Education
DeMatha Catholic High School
High School Diploma
Georgia State University - J. Mack Robinson College of Business
Doctorate in Business, Business Administration and Management, General
2012 — 2015
United States Military Academy at West Point
B.S., Economics
Emory University - Goizueta Business School
MBA, Healthcare Concentration
UGA Mary Frances Early College of Education
Master of Education (M.Ed.), Learning, Design & Technology – Instructional Design & Development
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