Berkin Secme

Research Manager @Ipsos in the UK

London, GB

NCPT (May 2025.)• Lead regional responsibilities across Europe, Asia and Africa within a large-scale global tracking programme and ad-hoc workstreams, covering over 20 countries in total.• Own end-to-end regional delivery, including questionnaire and methodology updates, fieldwork oversight, KPI reporting, and data investigation.• Drive process mapping and delivery improvement initiatives, strengthening collaboration and efficiency between UK and offshore teams.• Coordinate multi-stakeholder delivery across internal teams, offshore resources, and client contacts to ensure consistent quality and timelines.• Managed and contributed to an internally highly acclaimed project from proposal development through to final delivery, integrating AI-based category attribution testing with a diary methodology on consumption occasions over a six-month programme.• Led a bolt-on consumer journey mapping module in Taiwan to deepen behavioural insight.Post-Buy (Feb 2023 - May 2025)• Managed PMI’s Global IQOS Post-Buy Consumption and Satisfaction Tracking Panel across approximately 20 countries within a continuous research framework.• Led two delivery clusters (10 team members including offshore resources), ensuring high-quality tracker execution and efficient resource planning.• Partnered closely with PMI Global Tracking, Regulatory and local insight teams to enhance client experience and commercial impact.• Delivered continuous tracking outputs alongside advanced ad-hoc analyses, translating panel data into actionable business insights.• Produced monthly insight reporting and led regular client and internal review sessions to drive performance and satisfaction.• Increased incremental ad-hoc revenue from local markets by approximately 30% in 2023 through proactive consultancy and tailored analysis.• Direct line management and development of Research Executives.

Central European University

Master's degree, Political Science

Üsküdar Amerikan Lisesi / Üsküdar American Academy

Arts and Literature

Boğaziçi University

Bachelor's degree, Sociology

Boğaziçi University

Bachelor's degree, Political Science