Berica Robinson

About Berica Robinson

I am a driven and creative communications professional with over 10 years of excelling in developing and executing successful brand and engagement strategies, managing creative teams, and communicating effectively with stakeholders. My leadership skills and deep understanding of brand management, communications, and marketing principles have enabled me to achieve strategic outcomes that drive business success. I am a collaborative leader and effective task manager with a proven track record in event and team management, media relations, partnerships, fundraising, and building productive cross-functional relationships. Additionally, I am committed to self-reflection and improvement, consistently exceeding performance metrics. KEY HIGHLIGHTS 10+ years of experience in communications, marketing and sales, driving external partnerships, internal and external engagement, and over 8 years in managerial roles developing go-to-market strategies, driving sales, aligning corporate strategies with business success Verifiable success in developing talent and client pipelines, executing corporate goals as Director of Marketing and integrating CRM solutions, managing cross-functional teams, managing roadmaps, B2B, B2C and E2E engagements People-oriented leader skilled in creating and executing brand development and strategies, innovative solutions, capacity building, monitoring goals and meeting timelines Excellent work ethic with ability to thrive independently with the highest level of professionalism and initiative

Experience

1. Senior Manager, North America Talent Acquisition Marketing

   Boston Consulting Group (BCG)

   Oct 2023 — Present · Atlanta, GA, US

Education

• Clemson University

  Master of Business Administration (MBA), Entrepreneurship/Entrepreneurial Studies

  2016 — 2017

• Clemson University

  B.S, Parks, Recreation and Tourism Management

  2004 — 2009

• University of Georgia - Terry College of Business

  Event and Meeting Management Certification

  2014

Skills

• Leadership
• Customer Service
• Public Speaking
• Fundraising
• Volunteer Management
• Research
• Community Outreach
• Event Management
• Social Media
• Non-Profits
• Public Relations
• Event Planning
• Microsoft Office