Scott Berg
- Role
- Vice President Global Revenue, Digital and Field Marketing at Hitachi Vantara
- Location
- Houston, TX, US
- LinkedIn followers
- 500 followers
About Scott Berg
Highly accomplished Chief Marketing Officer who designs and deploys large-scale global…
Experience
Vice President Global Revenue, Digital and Field Marketing
Mar 2021 — Present
Recruited to this privately held $4B subsidiary of Hitachi -a global technology products and services leader. Responsible for 70+ person global revenue and field marketing organization and reporting to the Global CMO. Fixed multi-year hardware division marketing performance. Two-year marketing performance improvement: 205% increase in marketing generated bookings, 204% increase in sourced pipeline, 119% increase in MQL’s, 58% reduction in cost per MQL. Drove consuting marketing by creating 62 global events generating over customer intereactions. Increased 2-year MQL production by 18% Created high performance Channel and Alliance Marketing Team which over-achieved MQL targets 138%, sourced pipeline in excess of 400%, sourced revenue by 63% Introduced and implemented customer data analytics, look-a-like customer targeting, propensity to buy and RFM segmentation across global demand generation campaigns which increased pipeline production, decreased marketing costs, and improved funnel velocity 12% Consolidated global media strategy, purchasing and metrics saving organization 9% in costs/fees.
Skills
- Business Strategy
- Direct Response
- Social Networking
- Social Media Marketing
- Product Management
- Strategy
- Microblogging
- Marketing
- Integrated Marketing
- Communication Training
- Web Design
- Digital Strategy
- Advertising
- Database Marketing
- Mobile Devices
- Sales
- Lead Generation
- Email Marketing
- E-Commerce
- Strategic Partnerships
- Creative Direction
- Leadership
- B2b Marketing
- Mobile Marketing
- Web Analytics
- Interactive Advertising
- Sem
- Digital Marketing
- Public Relations
- Program Management
- Partnerships
- Online Marketing
- Social Marketing
- Marketing Communications
- Competitive Analysis
- Direct Marketing
- Analytics
- Blogging
- Strategic Planning
- Marketing Strategy
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