Lance Berg

About Lance Berg

Results-oriented communications leader with experience defining, advancing and protecting corporate brands. Strategic thinker with extensive experience counseling C-suite executives on communication strategy, generating brand equity, directing corporate messaging and enhancing employee engagement. Exceptional history of success serving as the corporate communications senior leader and delivering highly effective integrated communications programs. Deep understanding and expertise managing external and internal communications programs for US and global organizations. Areas of Expertise-Public Relations Management -Social Media Strategy -Employee Engagement & Collaboration -Issue & Crisis Communications -Financial & Strategic Communications -Product & Service Launches

Experience

1. Senior Vice President, Communications Executive

   Bank of America

   Apr 2018 — Present · Boston, MA, US

   Senior communications leader responsible for the development and execution of communication strategies supporting four of the company’s eight major lines of business, which make up Regional Banking, including Retail Banking, Preferred & Small Business Banking, Business Banking and Global Commercial Banking. Also leads communications for the company’s Digital and Marketing organization. Provides comprehensive communication expertise across disciplines, audiences, technologies and channels. Contributes to the ongoing development and execution of the corporate communications strategy.

Skills

• Brand Development
• Public Relations
• Internal Communications
• Communication Training
• Media Relations
• Strategic Communications
• Direct Marketing
• Program Management
• Brand Management
• Integrated Marketing
• Content Strategy
• Strategy
• Messaging
• Financial Services
• Reputation Management
• Corporate Branding
• Social Media
• Community Development
• Management
• Marketing Communications
• Digital Marketing
• Marketing
• Corporate Communications
• Crisis Communications
• Employee Engagement