Berenika Bond

Head of Global Sales @Alpha-Purify

Alpha-Purify was created to cater for the increasing number of enquiries from companies around the world who use germicidal UV lamps for the disinfection of water, air and surfaces. The new division manufactures and supplies replacement lamps for most major system manufacturers, and benefits from Alpha-Cure’s 21 years of UV lamp manufacturing expertise, as well as a global distribution network.As a Head of Global Sales I am responsible for- Improving company’s market position within UV disinfection sector- build the business through sales and marketing of existing and new products to existing and new customer- develop and implement market and business development strategies, which includes identifying new opportunities, developing new customer relationships- strategically expand and improve the company’s procedures- implement sales and marketing initiatives- brand development, website traffic growth- creating, negotiating and closing commercial agreements- maintaining an excellent client relationship with existing and potential client