Tyler Cantrell

About Tyler Cantrell

I build regulated, high-scale platforms at the intersection of AI, data, and healthcare.Today I\'m Founder & CEO of EMA (Phienx.com) — the first structured, longitudinal emotional dataset for behavioral health. EMA is HIPAA-compliant infrastructure that connects daily emotional signals to clinical and enterprise systems. Built to compound. Designed to become the emotional data layer beneath healthcare, AI, and enterprise wellness.Early traction: 70%+ month-1 retention (vs. 25% industry avg), 86-user beta cohort, 300+ entries logged, clinician-ready PDF summaries live.$500K in non-dilutive credits from Google, AWS, NVIDIA, Microsoft, JPMorgan, and Peachscore.Previously, I scaled payments and international programs across Amazon/AWS (20+ markets). I standardized delivery practices and driving millions in savings through automation across associates. Before that, as an early employee at Zenoti, I helped grow payments volume from ~$100K to $300M annually, launching 11 credit card readers with 26 banks across 48 countries on the way to unicorn status.I\'m especially interested in: longitudinal health data, digital therapeutics, EHR/AI-driven insights, HIPAA/SOC2 infrastructure, and clinical-grade product delivery.If you\'re exploring partnerships, pilots, or investment in the behavioral health data space please don\'t hesitate to reach out.

Experience

1. Founder & CEO

   Ema Empathy Encoded

   Sep 2023 — Present · Seattle, WA, US

   EMA is the first structured, longitudinal emotional dataset for behavioral health.We\'re building the infrastructure layer that sits beneath healthcare, AI systems, and enterprise wellness — not a product competing within them.The product loop: a 5–15 second daily check-in → AI-generated clinician-ready insights → longitudinal pattern tracking → shareable summaries for any provider or care team.Early results from our HIPAA-compliant beta:• ~70% month-1 retention (vs. 5% average)• 3.5× avg entries per active user per day• $500K in non-dilutive credits (Google · AWS · NVIDIA · Microsoft · JPMorgan · Peachscore)• Clinical Thought Leadership Board establishedRaising a $2M SAFE seed round to deepen the product loop, validate clinical reporting (IRB Q2, Clinical Trials Q3), and launch employer + provider pilots. This financing is for de-risking, not for wanderingCompetitors can copy features. They cannot copy time.

Education

• Albertus Magnus College

  Bachelor of Science - BS, International Business

  2009