Ben Cockburn
Technical Director Emea @Cake Getcake.Com
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WORK HISTORY
Technical Director Emea @Cake Getcake.Com
London, GB
I provide valuable industry knowledge and problem-solving abilities to enable CAKE clients to extract the maximum value from the platform. I supervise new client onboardings and consult on the more difficult requirements of CAKE clients to achieve specific business aims. I drive development of the platform forward based on the evolving requirements of our clients and the opportunities available in the market place. I\'m also a key proponent of the new Journey proposition for Advertisers, helping to onboard, train large enterprise clients and develop the resources necessary to support a \'light touch\' interaction with marketing professionals who want only to get the data they need rather than understanding the complete functioning of CAKE technology that gets them it.
EDUCATION
Newcastle University
BSc
University of Newcastle-upon-Tyne
MSc
ABOUT BEN COCKBURN
An experienced online marketer with many years working within Affiliate Networks. Through my experience I have had to deal with, understand and manage the many and varied business models of CPA marketing, from cashbacks to voucher codes, content to comparison, Paid Search to behavioural retargeting. I\'m experienced in both pre- and post-sales work and technically strong, with a Masters in Computing Science, which allows me to pull together the operational and technical aspects of a business and deliver strong, well reasoned discussions and pitches to clients and potential business. I\'m a well-known figure within the industry, valued within the IAB Affiliate Marketing Council for my efforts helping to grow the channel by building up it\'s reputation and providing an effective contribution. I think strategically when it comes to business, and understand the pressure points, bottlenecks and opportunities within various industries. In short I make sure I\'m an asset to any company I work for. Specialties: Affiliate Marketing, Paid Search, PPC, Cashbacks / Incentive / Loyalty, Voucher codes, CPA marketing, Online Tracking
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