W. Ben Wolverton
Data Analytics & Business Intelligence Professional, Mountain Biker
- Role
- VP, Senior Business Analyst at First Citizens Bank
- Location
- Raleigh, NC, US
- LinkedIn followers
- 500 followers
About W. Ben Wolverton
Seasoned analytics professional (15+ years) experienced in leveraging data to drive strategic planning and generate insight. Sole contributor, innovator, analytic team lead, manager, consultant, and strategic leader.* Evaluated, introduced, and managed new analytic/business intelligence tools at three organizations.* Created predictive modeling framework which increased targeted leads over 4x at First Citizens Bank.* Reduced processing time to update customer service dashboards by 7 days at CRMNEXT.* Managed customer marketing databases and processes at three banks.* Found that financial institutions with CRM solutions achieved 4.6% in annual earnings over financial institutions without a CRM. SKILLS Python, Tableau, Alteryx, SQL, Sales Force Marketing Cloud, SQL Server Management Studio, SAS, SAS Enterprise Miner, SAS Visual Analytics, Figma, Jira, HubSpot, Monday.com, Postman API, Figma, PowerQuery, and Excel.
Experience
VP, Senior Business Analyst
Aug 2024 — Present · Raleigh, NC, US
Education
North Carolina State University
Bachelor’s Degree
Florida Institute of Technology
Masters Degree
Skills
- Digital Marketing
- Business Intelligence
- Market Analysis
- Multi-Channel Marketing
- Campaign Management
- Segmentation
- Logistic Regression
- Sas Programming
- Business Analysis
- Predictive Modeling
- Market Research
- Marketing Analytics
- Analytics
- Business Strategy
- Marketing
- Database Marketing
- Marketing Strategy
- Advertising
- Microsoft Excel
- Strategy
- E-Commerce
- Product Development
- Analysis
- Program Management
- Sas
- Direct Mail
- Management
- Data Mining
- Marketing Research
- Crm
- Customer Retention
- Databases
- Direct Marketing
- Business Analytics
- Competitive Analysis
- Lead Generation
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