Ben Marsh
Driving Marketing Effectiveness | Customer Success Partner | Marketing Mix & Experimentation Strategy
- Role
- Customer Success Manager at Liftlab
- Location
- Ogden, UT, US
- LinkedIn followers
- 500 followers
About Ben Marsh
With over 10 years in marketing—from growing my own DJ business to managing…
Experience
Customer Success Manager
Dec 2024 — Present
Partner with enterprise-level brands managing $10M+ annual ad budgets to optimize their marketing mix and make smarter, data-driven media investments.Guide weekly spend allocation strategies, helping brands direct budgets toward the highest-impact channels and opportunities.Design and lead experimentation strategies that uncover optimal spend levels to drive business outcomesRecent Win: 5X increases in overall business revenue marketing efficiency, enabling profitable growth and smarter budget allocation via experimentation in MetaDeliver actionable recommendations that drive measurable improvements in mROAS, incremental revenue, and overall marketing effectiveness.Translate complex data into clear, privacy-first strategies that fuel long-term success and help senior stakeholders demonstrate ROI.
Education
Weber State University
Bachelor's degree, Marketing and Psychology
2011 — 2020
Utah State University
Engineering, Marketing
2012 — 2016
Weber State University
Associate of Arts - AA, General Studies with an emphasis in Spanish
2011 — 2016
Bountiful High School
High School Diploma
2008 — 2011
Skills
- Lighting
- Dj
- Mac
- Door to Door
- Music Events
- Electronic Music
- Social Media
- Event Planning
- Social Media Marketing
- Live Events
- Team Leadership
- Sound
- Leadership
- Customer Service
- Serato
- Sales
- Project Management
- Music
- Event Management
- Communication Skills
- Marketing Event Planning
- Customer Satisfaction
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