Ben Bender

About Ben Bender

A CAREER OF TAKING INNOVATIVE TECHNOLOGY TO MARKET, OPTIMIZING THE PARTNER ECOSYSTEM TO DRIVE REVENUE, AND CREATING HIGH PERFORMANCE TEAMSSince my first job as a Marketing Analyst through the next 25+ years of my career, I’ve had a front row seat to the shift in product marketing from traditional, broad-based approaches to highly personalized, digital-first, data-driven strategies to reach customers. Gone are the days of being just product-centric in our messaging, as well as the days of marketing only to IT departments. “Push” marketing campaigns are extinct, replaced by “pull” strategies allowing customers to consume the content wherever they choose. Additionally, companies are no longer the sole authors of content; we now embrace user-generated content. And who could have predicted the amount of data and analytics we could get our hands on back then? In addition to being technical SMEs, product and solution marketers are now strategists, storytellers and data analysts. I love this front row seat as our tactics will continue to evolve and I will be right there as they do…what an exciting time!My passion is being a strategic, hands-on, results-oriented leader who develops and executes leading-edge strategies, processes, and programs to amplify launch impact, accelerate ramp-to-revenue, and drive profitable sales performance and share growth through an optimized partner ecosystem. My inspiration comes from the relationship between product marketing, sales, development, engineering, and customer success, and how a collaborative effort can be laser focused on our customers, and their evolving needs. This unified, high performance approach enables organizations to introduce new solutions and releases more timely and efficiently. My guiding principle, however, is the relationship I have with my teams, my customers, and the partners with whom I work. There is a saying in Texas, “Don’t lie, don’t cheat, and don’t steal.” Adding, “and be transparent along the way,” this simple-to-follow motto begins to foster a culture of trust across our personal ecosystem, making the difficult day-to-day activities that much easier between us all.DEMONSTRATED EXPERTISE• Vertical Marketing (Retail, Telco, Healthcare, Manufacturing, Pub Sector)• Product Lifecycle Marketing (PLMk)• SaaS, IoT, AI/ML, XaaS, & Cloud GTM• NPI/NSI Launch• Growth & Lifecycle Marketing• Solution Positioning and Messaging• Targeted Buyer Persona Development • Global Sales Play Execution• RTM Partner Enablement• Global-to-Field GTM Integration

Experience

1. Director, Platform Marketing

   Hewlett Packard Enterprise

   Jul 2025 — Present

   HPE helps customers use technology to turn ideas into value, and empower them to transform industries, markets, and lives.

Education

• Texas Christian University

  BBA, International Management

  1986 — 1990

• University of Phoenix

  MBA, International Management - HP Sponsored

  2005 — 2006

• Dartmouth College

  Executive Bridge at HP, Marketing

  2007 — 2008

• Carl Duisburg Society, Cologne, Germany

  International Marketing

  1988 — 1988

Skills

• Competitive Analysis
• Customer Experience
• Solution Selling
• Salesforce.com
• Sales Enablement
• Sales Operations
• Professional Services
• Saas
• Product Launch
• Partner Management
• Marketing Management
• Email Marketing
• Channel
• Product Marketing
• Channel Partners
• Market Planning
• Business Development
• Marketing Automation
• Multi-Channel Marketing
• Business Alliances
• Product Management
• B2b Marketing
• Crm
• Key Account Management
• Marketing
• Integrated Marketing
• Go-to-Market Strategy
• Strategy
• B2b
• Cross-Functional Team Leadership
• Direct Marketing
• Sales Process
• Direct Sales
• Cloud Computing
• Wireless
• Product Lifecycle Management
• Analytics
• International Sales
• Mobile Devices
• Networking