Ben Vina

About Ben Vina

Senior brand and communications leader with 15+ years of experience partnering with CEOs…

Experience

1. Creative Director

   Good Counsel

   Mar 2014 — Present · New York, NY, US

   A direct report to the CEO, I am the inaugural director of the company’s creative team, leading the company’s visual expression across all internal & outward-facing touch-points.– Collaborate with executive leaders to align business, marketing, & technology strategies, ensuring cohesive interdepartmental projects.– Oversee marketing, technology, & production roadmaps, collaborating with internal & external partners to develop & lead the digital platform essential to our business.– Lead the development of company brand book including tone, voice, & visual guidelines via color, type, logo, photo, video, & people partners.– Direct multi-channel creative ideation for all brand activations including digital, print, OOH, experiential, merchandising, & packaging.– Manage and refine cross-functional workflows for all photoshoots & marketing campaigns, from initial idea to production & launch.– Increased our organic social media following from 0-200K & newsletter subscribers from 0-200K, leveraging social media campaigns & celebrity endorsements.

Education

• University at Albany

  Bachelor of Science, Information Sciences

  2006 — 2010

Skills

• Microsoft Word
• Html
• Research
• Event Planning
• Photoshop
• Social Media
• Microsoft Office
• Graphic Design
• Time Management
• Adobe Creative Suite
• Social Media Marketing
• Microsoft Excel
• Powerpoint
• Advertising
• Marketing