Ben Vedda

About Ben Vedda

Digital Strategy & Transformation Leader | Customer-Centric Product Innovator | Tech-Driven Business AdvisorI’m a strategic digital advisor with a proven track record of leading complex transformation initiatives across eCommerce, content management, and digital experience platforms. My work blends digital strategy, product leadership, UX, and technology implementation - resulting in measurable business outcomes.With experience spanning product management, business analysis, and design, I bring a unique ability to connect technical feasibility with customer empathy and business goals. Whether advising Fortune 500 executives or managing cross-functional teams, I focus on simplifying complexity, accelerating value delivery, and championing user-centered innovation.At Deloitte Digital and in previous executive roles, I’ve led multi-year digital transformation programs, launched global platforms, scaled agile product delivery models, and built high-performing teams. From Adobe to SAP to MACH technologies, I’ve helped enterprises adopt modern architectures and unlock new growth.Specialties: Digital Strategy, Product Management, Customer Experience Platforms, eCommerce (Adobe, SAP, MACH), Agile Program Delivery, User Experience, Executive Stakeholder Management, Technology Roadmapping, and Cross-Functional Team Leadership.

Experience

1. Digital Strategy & Transformation Leader Ecommerce, Cms, and Cx Platform Expert

   Deloitte Digital

   Mar 2021 — Present · Charlotte, NC, US

   Executive advisor and program leader driving digital transformation for Fortune 500 clients across the consumer industry (e.g, retail and restaurant/QSR).• Act as a senior digital subject matter expert across digital marketing, eCommerce, and content management platforms.• Lead strategy-to-execution programs focused on customer experience, platform modernization, and digital operating models.• Manage a high-performing portfolio of accounts, including delivery oversight, relationship growth, and executive engagement.• Partner with C-suite stakeholders to assess current state, define digital vision, and shape roadmap execution.• Drive large-scale transformation programs that yield measurable outcomes in speed-to-market, revenue, and experience.• Mentor cross-functional teams across product, design, and engineering.

Skills

• Business Analysis
• Strategy
• E-Commerce
• Information Architecture
• User Experience
• Requirements Analysis
• Innovation
• New Business Development
• Digital Strategy
• Client Relations Skills
• IT Solutions
• Consulting
• Relationship Management
• Website Development
• Interactive Marketing
• Requirements Gathering
• Digital Marketing
• Vendor Management
• Market Research
• Customer Experience Design
• Management
• Project Management
• Sdlc