Ben Whitaker

Director, Digital Strategy @UofL Health

Louisville, KY, US

Responsible for leading the management, oversight, and development of all digital initiatives and strategies for UofL Health.Notable Achievements:• Increased organic website traffic over 74% the first year of our SEO strategy with continued organic growth over 40% during our second year• Slashed costs $700k/year via vendor strategy• Reduced digital advertising bloat spend and optimized efficiency and results• Worked with EPIC team to integrate digital tools to streamline patient appointment scheduling• Optimized Google Business listings for locations and providers resulting in a 40% CTR• Improved patient appointment request routing with our access center team• Integrated AI technology into our digital strategy • Created and developed a Digital Talent Acquisition role to increase effectiveness of hiring efforts • Despite a 17% decrease in Indeed spend, we saw a 90% increase in apply starts • Our Brand Page on Glassdoor saw a 13% YoY increase in page views and a 38% YoY increase in brand views• Worked with Transplant team to streamline donor and recipient evaluation processes• Redesigned Careers page resulted in 53% increase in traffic YOY

Trinity High School

Diploma, Business

Indiana Wesleyan University

Master's Degree, Business Administration, Management and Operations

Bellarmine University

Bachelor of Arts - BA, Liberal Arts and Sciences/Liberal Studies