Ben Whitaker

About Ben Whitaker

Dynamic marketing leader with 20+ years of experience driving revenue growth, cost savings, and transformative digital strategies for billion-dollar healthcare organizations. Expertise in developing integrated marketing plans, optimizing budgets, leading cross-functional teams and enhancing brand positioning to support long-term revenue goals and stakeholder engagement. My sweet spot? Solving tough problems with strategy and execution. I thrive on delivering ROI and making systems work better. Let\'s connect!

Experience

1. Director, Digital Strategy

   UofL Health

   Jun 2022 — Present · Louisville, KY, US

   Responsible for leading the management, oversight, and development of all digital initiatives and strategies for UofL Health.Notable Achievements:• Increased organic website traffic over 74% the first year of our SEO strategy with continued organic growth over 40% during our second year• Slashed costs $700k/year via vendor strategy• Reduced digital advertising bloat spend and optimized efficiency and results• Worked with EPIC team to integrate digital tools to streamline patient appointment scheduling• Optimized Google Business listings for locations and providers resulting in a 40% CTR• Improved patient appointment request routing with our access center team• Integrated AI technology into our digital strategy • Created and developed a Digital Talent Acquisition role to increase effectiveness of hiring efforts • Despite a 17% decrease in Indeed spend, we saw a 90% increase in apply starts • Our Brand Page on Glassdoor saw a 13% YoY increase in page views and a 38% YoY increase in brand views• Worked with Transplant team to streamline donor and recipient evaluation processes• Redesigned Careers page resulted in 53% increase in traffic YOY

Education

• Trinity High School

  Diploma, Business

• Indiana Wesleyan University

  Master's Degree, Business Administration, Management and Operations

• Bellarmine University

  Bachelor of Arts - BA, Liberal Arts and Sciences/Liberal Studies

Skills

• Advertising
• Innovation
• Strategic Planning
• Thought Leadership
• Negotiation
• Google Adwords
• Proposal Writing
• Guerrilla Marketing
• Email Marketing
• Management
• New Business Development
• Account Management
• Social Media
• Solution Architecture
• Marketing Technology
• Joomla
• Business Intelligence
• Web Analytics
• Leadership
• Integrated Marketing
• Project Planning
• Internet Marketing
• Web Marketing
• Project Management
• Magento
• Promotions
• Strategy
• E-Commerce
• Reputation Management
• Online Advertising
• Sem
• Event Planning
• Multi-Channel Marketing
• Social Networking
• Research
• Social Media Marketing
• Planning
• SEO
• Business Analysis
• Marketing Communications