Benton Maas

About Benton Maas

As a healthcare leader with a strong background in business operations, strategic planning, and revenue cycle management, I am dedicated to driving financial and operational excellence in healthcare organizations. Currently serving as the Director of Patient Financial Services at Cass Health, I lead teams that manage key functions across the revenue cycle, from insurance verification and prior authorizations to billing, follow-up, and payment posting. My areas of responsibility include Billing and Insurance Specialists, Patient Financial Counselors, Patient Accounts Specialists, Prior Authorization Specialists, and the EMR Revenue Posting Specialists.With nearly a decade of experience in healthcare administration, I have held various leadership roles, including Regional Operations Manager at UnityPoint Health, where I played a pivotal role in optimizing clinical, operational, and financial performance across multiple locations. My expertise in revenue integrity, business development, and process improvement has allowed me to lead initiatives that enhance patient care, streamline workflows, and improve financial outcomes.Beyond my professional role, I am committed to community engagement and advocacy. As the Board President of the American Parkinson’s Disease Association - Iowa Chapter, I work to support individuals and families affected by Parkinson’s, to raise awareness and funds for research and resources.I thrive in dynamic environments that require strategic thinking, cross-functional collaboration, and a passion for improving healthcare delivery. I welcome opportunities to connect with like-minded professionals who share a commitment to innovation and excellence in healthcare.

Experience

1. Director Patient Financial Services

   Cass Health

   Dec 2025 — Present · Atlantic, IA, US

   I serve as the Director of Patient Financial Services, leading teams that manage key functions across the revenue cycle, from insurance verification and prior authorizations to billing, follow-up, and payment posting. My areas of responsibility include Billing and Insurance Specialists, Patient Financial Counselors, Patient Accounts Specialists, Prior Authorization Specialists, and the EMR Revenue Posting Specialists. In this role, I focus on building strong, accountable teams, improving workflows, and partnering closely with clinical, operational, and IT leaders to ensure patients receive clear financial guidance while the organization maintains financial integrity. I’m especially interested in reducing friction for patients, strengthening payer performance, and using data to drive practical improvements across the revenue cycle.I value collaboration, transparency, and continuous improvement, and I bring a hands-on leadership style centered on problem-solving, trust, and long-term results.

Education

• Upper Iowa University

  Master of Business Administration - MBA, Business Administration and Management, General

  2018 — 2020

• Atlantic Community School District (ACSD)

  High School Diploma

  2010 — 2014

• Upper Iowa University

  Bachelor's degree, Health/Health Care Administration/Management

  2014 — 2018