Benton Huddleston
Medical Sales Leader | Skilled Relationship Builder | Growing Robust Sales Practices + Teams
- Role
- Area VP, Central Us at LivsMed
- Location
- Austin, TX, US
- LinkedIn followers
- 500 followers
About Benton Huddleston
Adept and driven sales leader and doctor of chiropractic with career experience building high-performing sales teams that achieve and surpass sales goals for multiple medical device/medtech companies. Consistently recognized for performance and technical knowledge—leveraging clinical knowledge as a chiropractor to communicate complex medical technologies clearly and thoroughly, foster strong relationships with healthcare stakeholders, and implement strategies that increase revenue and market penetration.Throughout my career, I have honed an ability to identify client pain points—actively listening and learning their processes—to better provide medical products and services to solve problems. At LivsMed Inc, I combine a robust knowledge of current medical innovations with a strong skill set in relationship building to lead a team of sales managers. I’ve employed this strategy with great success, not only for myself but for the broader Central US sales team. I am an engaged and participatory leader, expanding and refining the team\'s skills through mentorship and coaching to strengthen the company.
Experience
Area VP, Central Us
Jul 2025 — Present · Austin, TX, US
Leads regional commercial strategy for LivsMed in the Central US, with special focus across key Texas markets—directly managing and developing territory representatives in DFW, Houston, Austin, and San Antonio. Partners with field leadership to design and execute territory growth strategies—driving pipeline development, account prioritization, and case planning across major hospital systems. Builds and maintains executive relationships with hospital administrators, Value Analysis Committees (VAC), supply chain leaders, and surgeon stakeholders to navigate product evaluations and accelerate technology adoption. Coaches and mentors field representatives through ride-alongs, case support, and strategic account reviews—developing consultative selling skills and strengthening hospital access strategies. Leads health system and VAC engagement strategy—aligning clinical data, economic value propositions, and physician advocacy to secure product approvals and expand utilization. Collaborates cross-functionally with marketing, clinical education, and executive leadership to align regional initiatives with national commercialization strategy and long-term market growth.
Education
University of Texas at Tyler
MBA, Healthcare Management
2016 — 2017
Parker College of Chiropractic
Doctorate, Chiropractic
2011 — 2015
The University of Texas at Austin
BS, Nutritional Sciences
2007 — 2011
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