Katie Bentley

About Katie Bentley

I’ve spent the last decade translating complex problems into meaningful digital experiences that serve both the user and the business across the full customer lifecycle.I started in digital marketing, working hands-on with content strategy, CRO, paid media, CRM, and SEO. That background taught me how digital touchpoints shape behavior and how to design experiences that support acquisition through to retention and advocacy.Today, I lead experience design strategy & architecture at 85Sixty, a digital agency supporting mid to enterprise-level brands. I work across DX, design, media, dev, CRM, and PM teams to align research, testing, personalization, and redesign efforts with business goals.Alongside my work at 85Sixty, I run Pathway UX. A solo consultancy where I support early-stage teams and small businesses through UX strategy, platform, and design guidance. It’s a focused outlet for me to help founders and lean teams shape their early digital experiences with clarity, structure, and intent; often for teams that aren’t yet ready for agency partnerships.Whether it’s a full-scale redesign or a brand’s first digital investment, I focus on the space where user needs, business objectives, and operational realities meet, and help teams make decisions that create real momentum, not just movement.

Experience

1. Senior Ux Architect

   85SIXTY

   Oct 2022 — Present

   The UX Architect is key to the larger Customer Experience (CX) team at 85Sixty. I am responsible for developing the strategy, structure, and flow of digital experiences that surprise and delight customers, while maximizing customer engagement, satisfaction, and lifetime value.I am passionate about user experience and highly competent in the research and strategic architecture aspects of customer experience design.Job Responsibilities- Conducts user research, competitive analysis, and stakeholder interviews- Balances business strategy with research insights in order to generate unique solutions for clients’ digital experience needs- Synthesizes research and analysis into a strategic approach, while providing deliverables that include strategy briefs, roadmaps, and presentation decks- Creates IA and UX artifacts (site maps, user journey maps, process flows, personas, etc.) to guide the project vision- Presents strategy briefs and decks to clients, partners, and colleagues- Effectively prioritizes projects, manages tasks, and communicates with the project management team, delivering projects on time and on budget- Collaborates with Business Analyst and Technical Architects/Lead to ensure you are solving important usability and accessibility challenges- Collaborates with designers and developers to ensure the design and implementation of the experience meets requirements and business goals- Performs website or application audits and analyze data from various sources to provide insights on user behavior and identify recommended design changes- Plays an active role in identifying future opportunities through recommended revisions or iterative improvements for later stages within an existing project scope- Additional responsibilities that enhance interdepartmental opportunities and client/project deliverables

Education

• BrainStation

  UX Design Graduate

• Florida State University

  Bachelor of Science - BS, Hospitality Administration/Management

Skills

• Social Media
• Data Entry
• SEO
• Powerpoint
• Finance
• Microsoft Word
• Pay Per Click (Ppc)
• Leadership
• Facebook
• Facebook Marketing
• Management
• Ppc
• Social Networking
• Social Media Marketing
• Search Engine Optimization (SEO)
• Digital Marketing
• Microsoft Office
• Customer Service
• Student Loans
• Advertising
• Marketing