Ben Spradling

About Ben Spradling

Great content doesn\'t happen by accident. It\'s the result of strategic thinking, deep audience understanding, and flawless execution.With 15+ years driving content strategy and brand communications, I\'ve built systems that deliver measurable results: 260M+ campaign impressions, award-winning creative recognized nationally, and content strategies that consistently grow audiences and influence customer decisions.My approach starts with insight. I dig into demographics, behaviors, and motivations to understand what truly matters to people, then craft messaging that meets them exactly where they are. Whether leading content transformation, managing crisis communications as a primary spokesperson, or directing integrated marketing campaigns, I focus on content that doesn\'t just inform. It engages, builds trust, and drives action.I specialize in building scalable systems that support both compelling storytelling and seamless execution across all channels. From developing voice guidelines adopted organization-wide to establishing OKRs that track real performance, I create frameworks that make great content repeatable and results predictable.Currently serving as Content Marketing Director at Better Business Bureau Great West + Pacific, I lead teams that transform research and data into narratives that boost SEO visibility, attract media attention, and strengthen market credibility.When I\'m not refining content strategies, you\'ll find me seeking inspiration through long runs, digging through record stores, catching live music, or spending time with my wonderfully loud and rowdy family.

Experience

1. Director of Content Marketing

   BBB Great West + Pacific

   Mar 2025 — Present

   I lead content strategy across both our external marketing and internal communications. I get to work with a smart, creative group of people to build a clear, consistent voice that reflects who we are, what we care about, and how we support small business owners every day.That includes everything from thought leadership and evergreen content to internal newsletters and campaign messaging. I\'m also focused on making our systems work better. Right now, that means launching our SharePoint hub, building out AI tools that support internal content creation, and finding ways to make communication feel more useful, transparent, and connected across the organization.

Education

• Texas Tech University

  Master of Arts (M.A.)

• Texas Tech University

  Bachelor of Arts (B.A.)

Skills

• Event Management
• Marketing
• Blogging
• Web Content
• Social Networking
• Social Media Marketing
• Baseball
• Broadcast
• Ticket Sales
• Sports
• Archtics
• Corporate Communications
• Public Speaking
• Press Releases
• Microsoft Office
• Social Media
• Sports Marketing
• Sports Management
• Marketing Communications
• Facebook
• Event Planning
• Public Relations
• Internal Communications
• Media Relations
• Integrated Marketing