Ben Sprackman
Lead Product Manager - Loyalty & Subscriptions @Tesco
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WORK HISTORY
Lead Product Manager - Loyalty & Subscriptions @Tesco
London, GB
EDUCATION
University of Exeter
Bachelor of Laws (LLB), Law
ABOUT BEN SPRACKMAN
Experienced Product leader responsible for the digital Loyalty vision and strategy of the UK’s biggest supermarket, driving record growth with over 24m Clubcard customers and 16m digital users.Launched Tesco\'s first year in review \'Unpacked\', an animated round up of our customer\'s year with Tesco, which is now in its 5th year.Smoothly migrated over 7m users to the Tesco app and closed the Clubcard app, integrating features customers love into our online shopping app to establish an engaging omnichannel experience.Drive personalisation efforts to recognise and reward our customer’s loyalty.Created and led TUI\'s Digital Optimisation programme, which delivered 300+ experiments and millions of pounds in incremental margin benefit per year. Growing a business wide culture of experimentation transformed the way we worked and interacted with our customers, putting test & learn at the centre of everything we do and enabling us to make data led decisions to improve user experience and increase conversion.
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