Ben Simpson
Product Director - Demand @Keyloop
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WORK HISTORY
Product Director - Demand @Keyloop
Strategy, roadmap, performance & optimisation of Keyloop’s Demand B2B SaaS portfolio globally including:• Consumer acquisition experiences that drive down CPA (website, ecommerce, car configurator, AI concierges)• Retailer/OEM operational tools that increase lead to sale conversion & improve efficiency (lead mgmt, deal stacking, e-sign, omnichannel commerce)• OEM/financier retention platforms to drive up consumer loyalty (equity/parity mining, campaign mgmt, ML derived offers)
EDUCATION
Bournemouth University
1st, Business Communication Systems
SKILLS
ABOUT BEN SIMPSON
Outcome oriented Product & Delivery leader enthusiastic about designing and delivering customer centric experiences across a variety of sectors including automotive, insurance, travel, fintech & luxury goods.Passionate about open working cultures who fearlessly disrupt markets. Adept at using data and insight to make decisions within fast paced, client facing environments often with high levels of regulation. Strong international experience delivering B2B SaaS platforms & customer experiences across the UK, Europe, MENA & Asia – from initial discovery through to multi-market rollout.I enjoy growing & mentoring product & delivery teams, while being hands on in the detail when required.
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