Ben Sidebottom

About Ben Sidebottom

Technology led digital marketer with exceptional technical and people skills. Specialising specifically in technical integration and client delivery, Ben has a strong background in deploying wide range of digital technologies into a varied set of complicated clients as well as working with clients directly to turn complicated technical jargon into easy to understand strategy. Strong people person and proven leader, Ben can deliver the best digital strategy inline with business requirements and helps encourage people along the journey with him.Other areas of experience include advanced attribution modelling, development of technical concepts, troubleshooting technical problems and online marketing strategy and measurement across display (RTB and direct), paid search, Email, SEO and Social, as well as ad operations and ABn/MV Testing.Technologies implemented and/or worked with include- Attribution Management Platforms (Visual IQ, Google/Adometry)- Data Management Platforms (BlueKai)- Demand Side Platforms (MediaMath, DBM, Turn, Exchange Lab, AppNexus)- Supply Side Platforms (Rubicon)- Bid Management Platforms (Marin, Kenshoo, DS3)- Tag Management Systems (Ensighten, TagMan, Google Tag Management)- Web Analytics Platforms (comScore Analytix, Google Analytics, WebTrends, Omniture)- Ad Serving Platforms (DFA/DFP, Mediaplex, Flashtalking, Atlas, Adform, Smart, TruEffect)Other speciality areas include- Advanced attribution modelling approaches on both online/digital data and offline data- Data swapping, matching and integration between media technologies- PPC, SEO, Display and Social advertising- Training and consultancy including general user training, technical implementation, troubleshooting, requirements gathering and sales support- Programming languages including JavaScript, PHP and.net/C#- Website optimisation including A/B and MVT

Experience

1. Customer Solutions Engineer, Eu Headquarters

   Google

   Nov 2022 — Present · London, GB

   I am part of the Innovation Hub team at Google and we are responsible for making quick solutions to help facilitate client needs where they are missing functionality or want something a little \'outside the box\'. We use a variety of tools and programming languages to deliver both internal, Google specific solutions as well as open source solutions that can often be found on GitHub.

Education

• University of Birmingham

  BSc 1st Class Hons., Computer Science

  2003 — 2006

Skills

• Supply Side Platform
• Search Advertising
• Pay Per Click (Ppc)
• Programming
• Digital Media
• Conversion Optimization
• Attribution
• Real Time Bidding
• Pixels
• Display Advertising
• Data Management Platform
• Digital Strategy
• E-Commerce
• Demand Side Platform
• Online Marketing
• Google Analytics
• Analytics
• Javascript
• Multivariate Testing
• Technology Management
• Doubleclick
• Ad Serving
• Ppc
• Web Analytics
• Attribution Management
• Paid Search Strategy
• Management
• Omniture
• Digital Marketing