Ben Shipway
Co-founder @Hustl
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WORK HISTORY
Co-founder @Hustl
Co-founded Hustl, a mobile-first SaaS platform designed to simplify eCommerce operations for the global side-hustle economy. From an initial concept sketched on paper, led the end-to-end creation of the business and product - from vision and design through to launch, market validation, and investor engagement.Hustl provides a unified app that aggregates sales, couriers, and workflow tools, saving sellers time and enabling growth. The platform has achieved some impressive early download and conversion results, and strong early adoption metrics across the UK- Defined product vision, commercial model and technical roadmap to address a £7bn global market opportunity- Built and led the core team across Product, Engineering and Design; established agile delivery rhythms and a data-driven experimentation framework- Delivered MVP to market, validating product-market fit and achieving high user intent- Created investor materials and financial models for pre-seed and seed fundraising; co-led investor presentations, diligence, and valuation discussions- Developed and implemented go-to-market plan including digital advertising, influencer partnerships, affiliate programmes, and community marketing- Managed stakeholder relationships with investors, advisors and early partners; established governance structures and regular reporting cadence- Produced commercial forecasts, growth metrics, and board-level reporting to track traction, CAC, LTV and cohort retention- Co-led brand development, positioning and messaging aligned with Hustl’s mission of enabling economic freedom for entrepreneurs.
EDUCATION
University of Plymouth
Bachelor’s Degree, Underwater Science
SKILLS
ABOUT BEN SHIPWAY
I’m a senior product and technology leader turned founder, with over two decades of experience building, scaling and transforming technology organisations - from FTSE-listed companies to high-growth SaaS start-ups.As Co-Founder and Chief Product Officer at Hustl, I’ve taken a mobile SaaS business from an idea on a napkin, to a live product with thousands of downloads, investors on board and a clear path to scale. That journey has sharpened everything I believe about what makes technology succeed: clarity of vision, evidence-based decision-making and teams empowered to deliver measurable outcomes.Before founding Hustl, I held senior roles including Chief Product & Technology Officer at Huboo, where I scaled the Product and Engineering function following a £60M Series B, embedding product-led strategy, agile governance and DevOps maturity. Prior to that, as Director of Platform Delivery and Global Head of Product & Technology (FinTech & Payments) at Just Eat, I led global platform and payment transformations handling £3bn+ annually and delivering £20m in annual EBITDA uplift.Today, alongside building Hustl, I work with founders, investors and boards as a fractional product and technology consultant, helping businesses embed product-led operating models, improve technology governance and convert strategic vision into commercial performance.I bring- A proven record of scaling technology and product organisations across multiple sectors and growth stages- Deep experience in strategy, operating model design, agile transformation and organisational leadership- Board-level credibility in governance, investment oversight, and risk management- A founder’s insight into fundraising, commercial forecasting and early-stage growth.I’m most effective where clarity, traction and alignment are needed fast - helping leadership teams make better decisions, build stronger teams and turn technology investment into measurable business value. I\'m less about delivering a thing, and more about creating an engine that continues to deliver well into the future.If you’re seeking a board advisor, NED, or fractional product and technology leader who can combine strategic vision with delivery experience - let’s talk.
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