Ben Schwertner

Experience

1. Assistant Director - Communications

   Ut Recsports

   Dec 2021 — Present · Austin, TX, US

   Developed, executed, and evaluated social media strategies and content, resulting in a 20% increase in followers and a 43% increase in engagement rate across all platforms, including Instagram, X, and FacebookManage and update website content using a content management system (CMS)Develop and implement content strategies to improve website traffic and engagement.Built and implemented a multi-channel marketing plan to promote four annual experiential events for students on campus, increasing year-over-year attendance by 77%Successfully executed a complete summer orientation program that included both in-person and virtual engagement activities, engaging 53% of all new students with department touchpointsMaintained a regular schedule of marketing emails and monthly newsletters to support Intramural Sports and Outdoor Recreation programmingLed a team of 15-20 student employees focused on campus and community outreach Collaborated with cross-functional teams to create social media content that aligned with overall branding and marketing goals

Education

• The University of Texas at Austin

  Bachelor of Science - BS, Sport Management

  2014 — 2018

• University of Minnesota

  Master of Arts - MA, Sport Management

  2018

Skills

• Fundraising
• Community Service
• Microsoft Word
• Event Planning
• Adobe Design Programs
• Microsoft Office
• Student Affairs
• Social Media
• Sports Marketing
• Public Speaking
• Blogging
• Customer Service
• Facebook
• Sports Management
• Powerpoint
• Secretarial Skills
• Event Management