Ben Schwenker

About Ben Schwenker

I am a results-driven Strategic Communication professional. Throughout the last 10 years of my professional experience, I have served in digital marketing and client experience roles with organizations across telecommunications, higher education, retail, and banking. For the last year, I have helped guide strategy for organic social media at T-Mobile for Business. Previously, I wrote for the University of Missouri System\'s digital education platform, Missouri Online. In sync with my career, I enrolled in the Bloch School of Management at the University of Missouri-Kansas City. I graduated in May 2021 with a master of business administration and a graduate certificate in business analytics. My background equips me to help cross-functional teams prove why a product or service is worth their time. While sharpening my marketing background, I spent four years at the University of Missouri\'s School of Journalism and earned my bachelor\'s with an emphasis in strategic communication. Upon completion, I also earned a multicultural certificate. After graduation, I landed in Kansas City, Missouri. Serving across many top-notch teams, I’ve worked in roles specific to social media marketing, advertising, customer service and business operations. Each role has been crucial to my professional growth. And I believe that it’s led to my strong skills in adaptability, resiliency, and leadership. Every day, it\'s my goal to be better than yesterday and transform my abilities into one that can give back to communities in the Midwest and beyond. If you would like to contact me or know more about my story, please don\'t hesitate to reach out or email me at b••••••••@gmail.com: Strategic Communication, Marketing, Copywriting, Project Management, Operations, Social Media Management, Google Ads, Business Analytics

Experience

1. Sr Social Media Manager

   T-Mobile

   Jan 2022 — Present

   Guide strategy for organic social media on LinkedIn, Twitter, Facebook, and YouTube, resulting in exceptional engagement rates and CTRs that exceed B2B industry benchmarks; employ diverse content formats that align with strong tone of voice and strategic content pillars across platforms • Helped drive more than 45M impressions, 1.3M video views, and a 3.98% average ER in Q3 at Mobile World Congress 2023 with team of 11 key contributors • Accomplished annual growth in Q1 2023 of 360% year-over-year increase in impressions, 10% boost in engagements, and 191% surge in post clicks across owned social channels • Amplified brand visibility and contributed to 12M impressions, 92K post clicks and 740K engagements in Q1 2023 across platforms; achieved 6.27% growth and 19.8K engagements on LinkedIn • Collaborated effectively with cross-functional teams, and developed impactful messaging and thought leadership for business decision-makers; contributed to big moments, new product introductions and cause marketing initiatives for corporate communications • Researched social best practices, provided valuable insights to copywriters, designers, and community management teams; facilitated communication between key stakeholders and agency partners on a daily basis • Played crucial role in platform adoption and streamlined cross-functional processes across segments and verticals, while ensuring efficient collaboration among agency partners and team members; utilized project management platforms like Adobe Workfront, SharePoint, and Asana to streamline workflows • Maintained vigilant monitoring and reporting system across platforms, enabling data-driven decision-making for content strategies; strengthened brand reputation and elevated customer experiences through compelling social media creations • Upheld brand standards across social channels, meticulously aligning copy, design, trends, and creative formats with specific messaging and tone of voice guidelines

Education

• University of Missouri-Columbia

  Bachelor of Journalism, Journalism

• University of Missouri-Columbia

  Bachelor of Journalism, Strategic Communication & Advertising

  2009 — 2013

• University of Missouri-Kansas City

  Master of Business Administration & Graduate Certificate in Business Analytics

  2018 — 2021