Ben Sarmiento
- Role
- VP Sales, West at Channel Factory
- Location
- Santa Barbara, CA, US
- LinkedIn followers
- 500 followers
About Ben Sarmiento
20+ years experience in advertising agency, media, and ad tech sales. Proven track…
Experience
VP Sales, West
Mar 2020 — Present
Channel Factory is a software and service company built for YouTube, ensuring that advertisers are aligned with brand safe content that drives performance. With tens of millions of channels spanning thousands of topics on YouTube, contextual alignment and performance optimization is vital and complex. Our platform accomplishes this whether you buy YouTube directly through Google\'s ad platforms or if we manage the buy for you. Channel Factory was founded in 2011 and has offices in Los Angeles, San Francisco, Chicago, Detroit, New York, London, Stockholm, Warsaw, Munich, Hong Kong and Sydney.
Education
Vintage High School, home of the Crushers
High School
UCLA Extension
Marketing and Business Plan courses
UCLA
Bachelor's Degree, Sociology and Business Administration Specialization
Napa Valley College
IGETC, Business Administration
Skills
- Digital Strategy
- Brand Development
- Negotiation
- Sales Process
- Marketing
- Media Buying
- Automotive
- Integrated Marketing
- Online Marketing
- Advertising
- Sem
- Lead Generation
- Mobile Marketing
- Media Planning
- Training
- Interactive Media
- Selling
- Advertising Sales
- Analytics
- Marketing Strategy
- Comscore
- Digital Marketing
- New Media
- Mobile Advertising
- Doubleclick
- Sales
- Magazines
- Interactive Marketing
- Digital Media
- Project Planning
- Online Advertising
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