Sam Daniel
Senior Specialist | Business Analyst | Servant Leadership | X-Shaped Person
- Role
- Senior Specialist at Mod Op
- Location
- Dallas, TX, US
- LinkedIn followers
- 500 followers
About Sam Daniel
Motivated and result-driven IT professional with 7+ years of experience in Product Management and Agile methodologies. Expertise in driving product adoption, defining key metrics aligned with OKRs, and delivering high-quality products in complex technology environments. Proven ability to collaborate with cross-functional teams, drive process optimization, and maintain a customer-first approach.
Experience
Senior Specialist
Apr 2023 — Present · Dallas, TX, US
Perform daily account management of accounts on Google Ads and other paid platforms for a variety of clients- Analyze performance analytics; monitor budget pacing and performance trend changesProvide effective and creative ad copy- Create landing page copy- Develop strategies to improve performance across all paid campaigns- Experience identifying testing opportunities and implementing experiments- Research and build targeted and effective keyword lists (including negatives)- Research and build targeted keyword and audience segments- Stay on top of industry trends and developments- Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance client goals- Be a team player, helping diagnose roadblocks and finding solutions for the dept- Assist in process innovation, documentation and training resource development
Education
ZOOM Technologies
CCNA
2014 — 2015
CMS College of Science and Commerce
Bachelor of Science (B.Sc.), Information Technology
2013 — 2016
Dallas Baptist University
Master of Science - MS, Information Technology Project Management
Bharathiar University
Bachelor of Science, Computer Science
ZOOM Technologies
MCITP
2014 — 2015
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