Benjamin Ben W.
CEO | P&L + Multi-Site Operator | Growth, Brand & GTM | Experiential / Entertainment / Retail | Led Teams to 200 | $100M+ Revenue Environments
- Role
- Chief Executive Officer at Color Factory
- Location
- Santa Fe, NM, US
- LinkedIn followers
- 500 followers
About Benjamin Ben W.
Growth + Brand + P&L. Building demand engines for multi-location consumer experiences.CEO-level operator with creative leadership and data-driven execution in experiential entertainment and retail environments where brand, demand, and operations work together.Lead strategy, performance, and culture across a multi-city footprint. Previously Head of Marketing.Previously owned portfolio digital strategy and operations in a $100M+ annual revenue context, supporting the launch of three new permanent locations.Earlier, I was EVP Marketing for a 40-location retail chain, overseeing marketing, loyalty, and eCommerce.What I’m known for- Building growth engines that integrate brand + performance + partnerships + CX- Turning strategy into operating rhythm: clear priorities, accountability, iteration and fast delivery- Leading cross-functional teams and aligning stakeholders around measurable outcomes.Core strengths:P&L ownership • Growth strategy • GTM • Full-funnel marketing • Digital acquisition • Brand/creative • Partnerships • CRM/Loyalty • Analytics/BI • Multi-site operations • Team leadership
Experience
Chief Executive Officer
Nov 2024 — Present · Santa Fe, NM, US
Education
Northwestern University
Bachelor of Arts - BA, English Language and Literature/Letters
University of Cape Town
Master of Arts - MA, English Language and Literature/Letters
Lesley University
Master of Fine Arts - MFA, Fiction
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