Ben Zahid Ozgur

About Ben Zahid Ozgur

I am a dynamic, performance-oriented, and data-driven marketing strategist whose ultimate…

Experience

1. Marketing Leader

   21st Century Cyber Charter School

   Mar 2017 — Present · West Chester, PA, US

   Define, develop, manage, and oversee comprehensive marketing and communication strategies, including but not limited to managing advertising campaigns, outbound marketing (TV, radio, outdoor, print, PR, OTT/CTV), inbound marketing (PPC, SEO, social media, pre-roll, IP targeting, geo-targeting, native ads).Design and enhance branding strategies that build brand equity and promote the school’s vision.Set and oversee the marketing budget to leverage the effectiveness of multitouch integrated marketing strategies that garners the most efficient ROI by allowing strategic growth goals.Implement data-driven and performance-based marketing plans based on KPIs, market research, trends, and consumer insights.Manage and drive content development strategies for earned and paid media, including social media and Youtube. Identify the performance benchmarks and analyze the market, competitors, and audience to ensure the marketing strategy’s effectiveness.Analyze qualitative and quantitative marketing data, pertinent KPIs, and ROI to measure and optimize the current campaigns and develop new marketing initiatives.Oversee the media planning, buying process multi-channel marketing campaings and audit the performance of campaigns.Coordinate with strategic partners, media outlets, agencies, and stakeholders to develop and extend PR opportunities, media relationships, sponsorships, and events. Maintain, update and audit the website to ensure it is error-free and SEO-compatible. Coordinate state-wide marketing outreach events.Structure and maintain the marketing department policies that regulate marketing operations.

Education

• Camden County College

  Associate's degree, Public Relations, Advertising, and Applied Communication

  2009 — 2011

• Anadolu University, Turkey

  Bachelor of Science (BS), Public Relations, Advertising, and Applied Communication

  2000 — 2005

Skills

• Brand Development
• Digital Media
• Digital Marketing
• Media Relations
• Online Advertising
• Market Research
• Creative Strategy
• Marketing Management
• Email Marketing
• Digital Strategy
• Advertising
• SEO
• Online Marketing
• Integrated Marketing
• Direct Marketing
• Marketing Communications
• Facebook
• Sem
• Event Planning
• Account Management
• Corporate Communications
• Social Media Marketing
• Marketing
• Strategic Communications
• Strategic Planning
• Marketing Strategy
• Social Media
• Social Networking
• Brand Awareness