Benoit Rosenkranz

Marketplaces Manager @JJA

Paris, FR

Management of the existing marketplace portfolio (Amazon, Cdiscount, Leroy Merlin, Mano Mano, etc.) with active involvement in negotiating and opening new marketplaces.• Oversight of the setup of marketplaces and the management of feed updates.• Strategic management of an assortment of over product references with the goal of optimizing the diffusion of products and brands within the group, including Atmosphera, Hespéride, 5five, etc.• Design and implementation of a commercial animation plan aligned with key events on various marketplaces, encompassing recurring events such as milestones, flash sales, promotional events, Prime Days, French Days, themed sales, etc.• Development and optimization of the web marketing strategy to enhance visibility of offerings on marketplaces, emphasizing sponsored actions such as advertising and display.• Rigorous performance analysis, regular report writing, and contribution to the preparation of monthly activity reports for the management.• Oversight of the partner agency, providing comprehensive support in its missions, from the setup of marketplaces to operational monitoring.

KEDGE Business School

Master's Degree

Universidade Federal do Rio Grande do Sul

University Exchange