Ben Oastler
Director, Data Analytics and Insights @TuneCore
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WORK HISTORY
Director, Data Analytics and Insights @TuneCore
US
As Director of Data Analytics and Insights at TuneCore, I lead a dynamic, forward-thinking team delivering data-driven insights that shape the future of independent music. My role blends strategic leadership with hands-on innovation—building a modern data stack, embedding data into the company’s DNA, and transforming how decisions are made across the business.From designing scalable self-service models and launching data literacy initiatives (\"Everyone is an Analyst\") to driving AI and predictive analytics projects, I focus on making data a competitive advantage. I collaborate across departments to drive revenue impact, enhance artist experience, and foster a culture of experimentation and accountability.I’m passionate about mentoring high-performing teams, aligning data strategy with business goals, and speaking on topics like data maturity, governance, and the intersection of music and machine learning.Let’s connect if you\'re exploring the future of data in entertainment or looking to exchange ideas on how analytics can power bold, creative industries.
EDUCATION
Microsoft
Azure Machine Learning, Machine Learning
University of Newcastle
Bachelor, Information Science
SQL Down Under
Business Intelligence Core Skills
Southern Cross University
Bachelor, Contemporary Music
Kimball University
Data Warehouse/Business Intelligence Lifecycle in Depth, Business Intelligence
SKILLS
ABOUT BEN OASTLER
Data and analytics leader with 20+ years of experience building and scaling data platforms, driving pricing and financial strategy, and advising executive leadership on data-driven decision-making. I have deep technical expertise with strong commercial acumen to improve performance, modernize platforms, and unlock competitive advantage through AI and advanced analytics.
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