Benny Stone
Senior Director, Business Development @ Lumina | Brand x Talent Partnerships | Entertainment, Culture & Strategic Deals
- Role
- Director, Data & Analytics at World Of Good Brands
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
Experience
Director, Data & Analytics
Jan 2022 — Present · New York, NY, US
Serving as Director of Data & Analytics, I am leading the end-to-end business intelligence and analytics strategy for a portfolio of high-traffic digital media properties. I am directing a cross-functional data pod within the engineering and product teams, overseeing internal data product development, sprint planning, and managing the full data operations lifecycle. Overseeing the organization’s Docker-based data repository, I am ensuring infrastructure reliability, scalability, and governance to support enterprise-grade analytics.Developing and scaling advanced reporting and ad-hoc analysis solutions using SQL, Python, and Sigma, I am aligning insights with executive priorities and strategic goals. By designing high-impact visualizations in Datorama, Tableau, and Sigma, I am translating complex user and performance data into clear, actionable intelligence for senior leadership. Collaborating across marketing, finance, and product teams, I am ensuring strategic alignment by embedding user engagement and behavioral analytics into business planning and revenue-driving initiatives.Additionally, I am directing multi-platform analytics projects that leverage content, web traffic, ad performance, and subscription data to refine monetization strategies. Leading key cost optimization efforts, managing data infrastructure, automation workflows, and the team’s P&L, I am consistently improving operational efficiency and organizational impact.
Education
Grand Canyon University
Bachelor’s Degree, Finance and Economics
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