Ruiqi Zhang
Business Manager, User Acquisition & Media Buying
- Role
- Associate Brand Manager at Upstrive
- Location
- Irvine, CA, US
- LinkedIn followers
- 500 followers
About Ruiqi Zhang
Most people see a click. I see a data point, a user behavior, and a hidden growth…
Experience
Associate Brand Manager
Dec 2024 — Present · US
As a Brand Manager at Upstrive, a leading supply-side platform (SSP) in the ad tech space, I\'m responsible for shaping and elevating our brand\'s presence. My role involves ensuring our unique value proposition resonates within the global digital advertising ecosystem.Key Responsibilities & Accomplishments:Brand Strategy & Development: I\'ve been at the forefront of developing and executing our brand strategy, which has helped position Upstrive as a trusted provider of high-quality inventory and innovative solutions. Our multi-channel marketing efforts have led to a significant increase in brand recognition across the industry.Market Leadership: I\'ve collaborated with cross-functional teams to produce industry-leading content, including insightful white papers, compelling case studies, and market reports. These resources have been instrumental in empowering our sales teams and solidifying our thought leadership.Partnership Growth: A key part of my role has been to foster strong relationships with major DSPs and advertisers worldwide. Through strategic brand initiatives and co-marketing efforts, I’ve helped drive substantial growth in client satisfaction and business outcomes.Strategic Insights: I consistently monitor industry trends and competitive landscapes to provide critical insights that inform our product development and market expansion strategies.
Education
University of Washington
Associate of Arts - AA
Oregon State University
Bachelor of Arts - BA, History/Education/Psychology
University of Washington
Associate of Arts - AA, Education
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