Benny Kuo
Product Marketing @ Pragmatic Institute | Pricing | Competitive Intel | MBA
- Role
- Product Marketing Manager at Pragmatic Institute
- Location
- Portland, OR, US
- LinkedIn followers
- 500 followers
About Benny Kuo
I\'m a futuristic inbound B2B product marketing leader creating solutions with clear priorities and vision. Experienced delivering across a variety of business contexts from startups to large corporations. Thrives on working directly across diverse work groups and structures. Specialties: Product Marketing (Market and competitive analysis, sales enablement), Strategic Marketing, Growth StrategiesExperienced with Product Marketing tools: HubSpot, Excel, Vimeo, YouTube, Asana, Google Suite, video conferencing tools (Zoom, MS Teams, RingCentral)Experienced with Product Management Tools: Aha, Jira, Asana, Agile and Waterfall methodologiesI started in the computer technology space through my development as an IT autodidact repairing, recycling, and upgrading PCs. I started my own PC repair business during the Great Recession leading me to enable families to study, find jobs, or find entertainment through a computer. After helping students and staff throughout college, I helped an electronics recycling company.I embraced the sales and marketing aspects of the used electronics market. Utilizing my experiences as an entrepreneur, I set out to build my business foundation at Business School to transition into Marketing. Now I support the product lifecycle from inception to market.MBA focuses: Technology Innovation Strategy, Technology Commercialization, Technology IP Management, New Product Development, Strategy Management, Advanced Information Systems, HR Management
Experience
Product Marketing Manager
Jul 2025 — Present
Managing the messaging, positioning, and Go-to-Market (GTM) strategy for Pragmatic\'s certification programs, workshops, courses, and trainings geared toward aspiring and experienced Product professionals including Product Managers, Product Marketers, Product Designers, and Data Analysts.· Coordinate market research and create buyer and user personas, positioning, messaging, and maintain cross-functional alignment on go-to-market strategies· Partner cross-functionally with Product, Instructors, Sales, and Marketing to support successful course launches, portfolio messaging, and ongoing learner engagement efforts· Translate complex course and market information into clear, compelling value propositions that resonate with buyers across a range of personas
Education
Oregon State University
Master of Business Administration - MBA, Innovation Management (Commercialization, New Product Management)
Willamette University
Bachelor of Arts - BA, Music major, Economics minor
Skills
- Windows
- Coaching & Mentoring
- Marketing
- Product Management
- Singing
- Microsoft Office
- Sales
- Windows 7
- Music Theory
- Social Media
- Event Planning
- Powerpoint
- Customer Service
- Product Marketing
- Performing Arts
- Networking
- Trilingual
- Computer Maintenance
- Teamwork
- Google Docs
- Student Affairs
- Community Outreach
- Business Development
- Multilingual
- Public Speaking
- Computer Hardware
- Os X
- Public Relations
- Vocal Perfo
- Vocal
- Life Skills
- Music
- Technology Product Development
- Microsoft Word
- Research
- Student Development
- Strategy
- Leadership
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.