Benny Griffin
President at Griffin Media Research
- Role
- President at Griffin Media Research
- Location
- Wichita, KS, US
- LinkedIn followers
- 500 followers
About Benny Griffin
Over 30 years of experience in consumer research. Development of a number of research applications for the media industry, addressing both marketing and advertising operations. Development of proprietary database access software. Specialties: Research design, questionnaire design, research presentations, creative research solutions for emerging media platforms, software UI design.
Experience
President
Jan 2001 — Present · Wichita, KS, US
Privately held company with emphasis on providing custom advertising sales research solutions. Clients are primarily electronic media organizations. Produce The Griffin Reports qualitative research studies for media clients in over 30 states. Additional capabilities in cross-platform media research studies and custom research including advanced statistical analysis.
Education
University of Oklahoma
BBA, Marketing, Statistics
1964 — 1968
University of Oklahoma
MBA, Marketing and Statistics
1968 — 1970
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