Bennett Syverson
Branding, marketing, creative direction and communications.
- Role
- Brand Marketing Manager at Wmep Manufacturing Solutions
- Location
- Madison, WI, US
- LinkedIn followers
- 500 followers
About Bennett Syverson
Hands-on creative director and marketing professional with a knack for translating complex information and ideas into memorable, unique and impactful visuals using research, strategy, branding, design, messaging, images and color and run-on-sentences. Drives market engagement and interaction through calls to action and targeted messaging. Stays up to date on emerging technologies, design trends and styles. Capabilities include: aligning cross-functional teams, inspiring enthusiasm and awareness for projects, applying expert judgment to the removal of impediments, keeping teams focused and delivering success in rapidly evolving and dynamic environments. Skills include: • Adobe Creative Suite • Wordpress • Branding Strategies & Implementation • Voice of the Customer Research • Graphic Design Abilities • Focus Groups & Interviews • Marketing Plan Development • Integrated Advertising Campaigns • Website Design • Social Media Strategies & Execution • Creative Direction including Photography & Video • Agile Project Management Methodologies
Experience
Brand Marketing Manager
Apr 2017 — Present · Madison, WI, US
Responsible for overseeing a team of marketing professionals in-house and freelance, supporting the marketing department. Duties include overseeing the implementation of marketing campaigns, and materials to promote WMEP services, new products and events, WMEP affiliates and partner organizations as needed. Provide support to the Account Executives, Business Development Managers, the Consulting team, and all other administrative departments as required. Develop and execute digital marketing plans that include web, social media, SEO, paid and organic promotion. Maintain event, editorial and promotional calendar for organization.
Education
Madison Area Technical College
Certification
2016 — 2016
Staples Technical College
Certificate of hours
1984 — 1986
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