Bennett Hornbostel

Principal UX Researcher, Search & Conversational Shopping

Role: Principal Ux Researcher at Amazon
Location: Seattle, WA, US
LinkedIn followers: 500 followers

Research & DevelopmentView LinkedIn profile

About Bennett Hornbostel

Leading UX Research for Rufus, Amazon Search, and personalization within in the Amazon Search & Conversational Shopping team. I have 17 years UX Research experience applying user-centered methodologies, building new programs, and using scalable research tactics to generate customer insights and meeting stakeholder where they are at to drive UX/product decisions.I also manage multiple usability programs, with one conducting a full in-person study every week, assisted self-service research for UX designers, partnership with applied science and BI teams, team insights database, and guiding our team sprint and ticketing processes.

Experience

Principal Ux Researcher
Amazon
Apr 2025 — Present · Seattle, WA, US
Owning primary UX research for Rufus, Amazon\'s AI shopping assistant; Amazon\'s product search experience; personalization across it all; and research programs/mechanisms like weekly usability, feedback survey capabilities, and designer self-service UX evaluation, among others.

Education

University of Washington Information School
Bachelor of Science in Informatics
2002 — 2007

Skills

Persona
User Interface Design
Contextual Inquiry
Card Sorting
User-Centered Design
User Experience
Usability Testing
Mobile Devices
User Interface
Usability
Human Computer Interaction
User Scenarios
Enterprise Software
Heuristic Evaluation
User Research
Agile Methodologies
Management
Usability Engineering
Software Design
Mobile Applications

Contact information

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•••••@amazon.com
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Current company

Amazon

Software Development · 10K employees · 2127 7th Ave., Seattle, WA, 98109, US

Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. We are driven by the excitement of building technologies, inventing products, and providing services that change lives. We embrace new ways of doing things, make decisions quickly, and are not afraid to fail. We have the scope and capabilities of a large company, and the spirit and heart of a small one. Together, Amazonians research and develop new technologies from Amazon Web Services to Alexa on behalf of our customers: shoppers, sellers, content creators, and developers around the world. Our mission is to be Earth's most customer-centric company. Our actions, goals, projects, programs, and inventions begin and end with the customer top of mind. You'll also hear us say that at Amazon, it's always "Day 1." What do we mean? That our approach remains the same as it was on Amazon's very first day - to make smart, fast decisions, stay nimble, invent, and focus on delighting our customers.

amazon.com

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About Bennett Hornbostel

Experience

Principal Ux Researcher

Education

University of Washington Information School

Skills

Find verified contacts for anyone on LinkedIn