Bennett Boothe
Digital Sales and Marketing Manager at the Moreland Auto Group
- Role
- Director of Internet Sales & Marketing at Dealin Doug Dealerships
- Location
- Denver, CO, US
- LinkedIn followers
- 500 followers
Experience
Director of Internet Sales & Marketing
Mar 2010 — Present · Denver, CO, US
Business Development for DealinDougDealerships.com; Managing Search Engine Marketing, Search Engine Optimization, Site Design, Merchandising, Specials, Hiring, Interviewing, Inventory Data Management/ Vendor Coordination, and Customer Relationship Management (CRM) for 14 Dealer Sites, including Internet Lead Management for Fixed Operations. Managing sales teams with more than 100 Internet Sales people, Managing Re-targeting, Network Display and Social Campaigns. Implementing Compliance Standards for FTC Compliance (Opt Out) and Social Media Policy for Employees.Overseeing Reputation Management. Manage BDC and Internet Lead Management Process Training; Managing More than 100 Domains for Sales and Fixed Operations; Measurement ofMeasuring Advertiser Effectiveness for online and offline Media.Designed, Launched and Promoted First Ever Single Brand Portal in the Group: DealinDougAutos.com; Editing of TV, Radio Scripts to Encourage Dual ScreeningManaging Email Marketing Campaigns
Skills
- Project Implementation
- Google Adwords
- Budgets
- Profit
- Dealers
- Negotiation
- Marketing Management
- Sales Process
- Sales
- Email Marketing
- Sales Operations
- Customer Retention
- Competitive Analysis
- Selling
- Mobile Marketing
- Ppc
- Management
- Social Media
- Project Management
- Web Analytics
- Market Planning
- Dealer Management
- Sales Management
- Lead Management
- Strategic Partnerships
- Crm
- Marketing
- SEO
- Sem
- Automotive
- Google Analytics
- Training
- Customer Satisfaction
- New Business Development
- Online Marketing
- Direct Marketing
- Online Advertising
- Advertising
- Product Marketing
- Sales Presentations
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