Benjamin Engel

About Benjamin Engel

I am a seasoned and results-driven PR manager with a deep-rooted passion for storytelling and a keen understanding of how to effectively communicate brand narratives across diverse platforms. With several years of experience under my belt, I have honed my skills in crafting compelling messages that resonate with target audiences, driving engagement and fostering brand loyalty.My expertise lies in developing and executing strategic PR and marketing campaigns that leave a lasting impact. From pitching captivating stories to media outlets, both local and national, to curating engaging content for social media platforms, I thrive in environments where creativity meets strategy. My academic background in marketing, content creation, and professional communications has equipped me with the knowledge and skills needed to deliver exceptional results consistently.I am also adept at leveraging data and analytics to track campaign performance and make data-driven decisions. This analytical approach allows me to optimize strategies in real time, ensuring maximum ROI and continuous improvement.Proficient: ​ Account & Client Management, Event Management, Team & Intern Management, Public Relations & Marketing Strategy, Account Reporting, Media Training. MuckRack, Meltwater, Cision, Propel, AP Style (Press Releases, Blog Posts, Bylines), Social Media Management, Buffer, Hootsuite, SproutSocial, Advanced DSLR Photography, Adobe Creative Suite (Lightroom, Photoshop, Google Analytics

Experience

1. Public Relations Manager

   Oregon Wine Board

   Jul 2025 — Present

Education

• Reynolds School of Journalism

  Bachelor of Arts - BA, Journalism

• University of Nevada, Reno

  Honors Baccalaureate, Honors