Ben Malki
Personalization and Martech Customer Success SaaS expert@ MasterCard Dynamic Yield
- Role
- Vice President of Customer Success, Americas at Mastercard Dynamic Yield
- Location
- Brooklyn, NY, US
- LinkedIn followers
- 500 followers
About Ben Malki
I run Customer Success organizations that partner with major retail and apparel brands to ensure they get measurable value from their Martech investments. My approach is built on two things: coaching and accountability. I\'m passionate about building excellence in my people and my organization, developing the next layer of leadership from within.As an experienced strategy and digital marketer, I manage and expand executive-level relationships, creating Dynamic Yield\'s core personalization frameworks and philosophies guiding our customers to success. The result is predictable revenue: consistent positive retention year over year, and a proven ability to build best in class Customer Success teams—taking customer health scores (NPS) from failing to best-in-class.
Experience
Vice President of Customer Success, Americas
Jan 2023 — Present · New York, NY, US
Responsible for our core CS functions, as well as 35+ team members across QSR, Professional Services, and our Digital Marketing Analyst team. Leading the best CS team in the world, challenging and pushing customers to be great personalizers. Creator of core personalization frameworks adopted by 90% of customers, as well as guiding personalization philosophies, successful use cases and segmentation strategies that have helped our customers drive value from DY for 7+ years.
Education
EARJ
HS Diploma
The George Washington University
B.A, International Affairs; International Politics
1999 — 2003
Thunderbird School of Global Management
MBA, Global Management; Marketing
2008 — 2010
Skills
- Marketing
- Mobile Marketing
- Marketing Communications
- Crm
- Digital Marketing
- Digital Strategy
- Market Research
- International Marketing
- B2b
- Strategy
- E-Commerce
- Account Management
- Brand Management
- Content Strategy
- Marketing Strategy
- Social Media
- Online Marketing
- Blogging
- Online Advertising
- Brand Architecture
- Newsletters
- Competitive Analysis
- Customer Relationship Management (Crm)
- Web Marketing
- Social Networking
- Email Marketing
- Copywriting
- Advertising
- Marketing Management
- Social Media Marketing
- Integrated Marketing
- Public Relations
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